Background

Mazda is dedicated to enriching the customer experience at every touchpoint. Our goal is lifelong customer satisfaction, driven by these 3 core values.

Radically human

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We place the human being at the center of everything we do: mind, body and spirit. We seek to stimulate the mind with human-centric design, care for the body through safety and comfort, and feed the spirit with the excitement that only a Mazda can offer.

Challenger spirit

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Coming from Hiroshima, we take pride in our heritage, using it as inspiration to tackle challenges limitlessly. Every obstacle becomes an opportunity for innovation, fueling our determination and bold approach to future challenges.

Omotenashi

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We value each customer uniquely, aiming to create personalised experiences and exceeding customer expectations at every step of their Mazda journey. Hospitality, for us, goes beyond gestures—it’s the essence of how we treat those we serve.

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Challenge

How can we effectively communicate these 3 values through the Mazda website and build the long-lasting relationship?

Website Concept

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Elevate the website experience to increase sales conversions and support the entire customer lifecycle, from acquisition to retention.

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Enjoyable User Experience

Create a seamless customer journey, Designing navigation based on customer needs.

Uplift Experiences

Introducing features like 360° interior and exterior car images.

Simplified Menu
Navigation

Quickly access our menu with frequently used shortcuts for effortless browsing.

Always-Available CTA

Key actions are always within reach, ensuring a seamless and convenient experience.

Resume The Last
Visited Model

Returning visitors can easily resume browsing from their recently viewed products.

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Drive To Sales

Customized quotes for customers needs.

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Connect with “Life with Mazda”

The "Life with Mazda" blog helps drive more traffic to our website through improved SEO.

Get the experience

View our project

Connect with “Life with Mazda”

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