A companion who helps you
“live a
life with no regrets”
A generative AI-powered platform that uncovers your
personalized bucket list, by your life stage and lifestyle, helping you embrace
unforgettable experiences with the people who matter most.
Background
Thai Life Insurance, a top provider in Thailand, boasts an extensive customer database. However, inaccuracies from agent-entered data limit the company's ability to engage directly with customers and gain deeper insights into their life stages and lifestyles.
Challenge
How can Thai Life Insurance collect accurate contact information and gain deeper insights into the behaviors, lifestyles, and life stages of both potential and existing customers to deliver personalized communication that drives better engagement and boosts sales conversions?
SOLUTIONS & Technology
An innovative digital community
platform that
humanizes and integrates three powerful technology engines.
LINE
A bridge enabling personalized two-way communication via an intuitive chat interface.
OpenAi
The intelligent core generating ideas and plans tailored to user preferences.
Google places
The world’s largest data source of user-generated contents providing detailed location Insights for OpenAI.
SPARK THE
“LIVE LIFE WITH NO REGRETS”
CONVERSATION ON SOCIAL
The campaign kicks off with a provocative film SPARKING
conversations
around the
“Live Life with No Regrets” trend among the new generation.
Thai Life Insurance aims to own this movement, becoming the top brand
for young audiences,
while INSPIRING the platform's role: empowering
Thais to embrace a
meaningful life
through their personalized “meaningful bucket list"
CREATE A BUCKET
LIST THAT
TRULY MATTERS
Inspire users with personalized activity ideas tailored to their life stage, lifestyle, and preferences, helping them kickstart their bucket list journey.
TURN IDEAS INTO
ACTION PLAN
Leverage AI technology to design detailed action plans from your initial inspiration ideas. Complete with recommended destinations, tips and tricks, and reviews—all in one place. No more endless searching! Plus, easily share your plans with your love ones via LINE.
KEEP UP WITH
YOUR GOAL
Get automated reminders a few day before your activity, complete with weather updates, map directions, and a prep list—everything you need for a unforgetable journey.
TRACK YOUR
PROGRESS AND
CELEBRATE
ACHIEVEMENTS!
Smart assistant provides a monthly summary, showing you how much progress you've made toward achieving your life's bucket list goals.
AMPLIFY AND EMPOWER
USERS TO
“LIVE LIFE WITH NO
REGRETS”
THROUGH KOL INFLUENCE WAVES
Ignite social media with an inspiring mix of KOLs across platforms like Facebook, YouTube, and TikTok to motivate and empower people to join the 'LIVE BRIGHT' platform and embrace a life without regrets.
62.2K Like 178 Comments
15.1K Like 189 Comments
93 Comments 316 Shares
RESULT
The campaign set a new benchmark in personalized communication and cultural resonance. By inspiring young Thais to embrace meaningful living, the campaign not only elevated brand engagement but also drove exceptional sales performance and solidified Thai Life as a top-of-mind brand among its target audience.
50%
Higher CTR
(Engagement vs. LINE OA
Broadcast Average)
9.9%
Rise in Meaningful
Living Sentiment Among
Core Target Group
X18
Increase
Lead Sale CTR
EXPERIENCE
LIVE BRIGHT
