In 2022 SCB, the first commercial bank in Thailand, underwent the most significant corporate restructuring;
from a commercial bank business to a financial technology group under the mothership "SCBX"
Being familiar with SCB for a long time makes most Thais misunderstand SCBX as a brand under SCB.
How to effectively communicate about the change not only in the company structure but also in the perception
of SCBX as a Regional financial technology leader?
The new SCBX website has been thoroughly designed following the UX process to reinvent the new customer's
experience while responding to the new vision of the organization
Welcome to the new SCBX website.
One of the site's main focuses is to update users with financial technology insights from SCBX experts
regularly. As the company recognizes the importance of providing knowledge and setting goals for the future
to create a sustainable financial system.
Moreover, content is a tool to build SEO that generates traffic to the website.
Under the SCBX business menu, users can clearly understand all business groups under SCBX, what they do, the number of customers, and annual profits.
Net Zero Future is a key mission that SCBX aims to achieve by 2030. The company places importance on
sustainability in every aspect which includes sustainable finance, social impact, and a better environmental
future.
The content under the Sustainable menu elaborates on the company's strategic plan and concrete steps to
achieve its goals.
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