Lockdowns during the COVID pandemic were catalyst for delivery services growth. However, consumers often faced expensive prices due to shipping cost, and high commission from delivery platforms. SCB as the first Thai bank has played a leading role in providing the financial services needed in Thailand, seen the importance of supporting small Thai businesses during the hardship. The company launched Robinhood Super App under the concept “the app for every people”, to provide full delivery services, ; food, travel, shopping, express delivery, which business owners pay less commission, resulted in reasonable price for consumers.

Contents on website are changed on time of the day. For example, user firstly meet greeting message — “Good morning,” “Good afternoon,” and “Good evening.” It also relates to lifestyle, activity, and event content which suggests user to meet what they may interest at the moment. From providing real-time content, website seems to be a lively and actively response to user.